Ok, so you’ve just finished your blog.
Everything is set, you keep posting quality articles and, apparently, it works pretty good.
There’s traffic coming, there’s also engagement, but that bounce rate, Oh. My. God. It’s up, up in the sky and you’re starting to panic.
But fear no more, fellow online adventurer, as we’re here to help!
The problem is that a lot of users are pretty hard to convince that you’re offering some value through your post and they quickly leave your page.
To be more specific, the average Internet user has an attention span of just eight seconds - fact confirmed by a Microsoft study - so you have just this limited amount of time to convince people that it’s worth staying on your blog.
Keeping it short, if you don’t use those seconds wisely, attracting customers and visitors, your bounce rate will keep growing and the page views, today’s main focus, will suffer seriously.
Therefore, let’s see how you can make’em work in your favor instead, increasing the page views on your site, using these incredibly simple tips!
P.S.: Don’t expect any magic formula!
1. Don’t use big chunks of text
The first this somebody sees when landing on your blog is the content itself.
Title seems nice, but when they start reading, it’s a nightmare, because you’re using huge paragraphs, making your articles very hard to read.
Stop doing that, it’s one of the most common content mistakes!
If you post long articles regularly on even on a daily basis, make sure you make them easy to to read, by breaking them in paragraphs, split over a few pages.
By this, visitors will find your content way more appealing, but be careful, this is also a risky move!
Technically, this should at least double your page views, but remember that a lot of your visitors might not like the idea of clicking through a lot of pages, in order to read the whole article.
As a start, try breaking a big article in two pages and see how it goes.
The whole secret is to experiment!
2. Take advantage of internal linking
Google strongly recommends using internal linking in your blog posts, but what if we told you that this can also increase your page views?
Presuming that you have a few articles on your blog, it’s highly recommended to link each blog post to some of them, directly within the text of your content.
Still, there are a few simple rules you need to follow when doing this!
It’s way better to use relevant keywords from your article when you’re linking to past articles.
By this, you can convince visitors that it’s worth checking some more of your content, thus increasing the number of page views!
And hey, if you want to take this method one step further, you can also try the WordPress Insights plugin, through which you can link to other articles using images, videos and so on.
3. Add links to related posts
We’re convinced that, at least once, you’ve read a post from Buzzfeed or Cracked.
Their posts have a lot links to related posts, after pretty much each paragraph.
By this, they’re making sure that people spend a lot of time on their websites and thus, the number of page views increases.
This idea can be applied in two main ways: by placing a link to a related article after a paragraph, linking to an article that covers something you mentioned in that specific paragraph in a more detailed way, or simply placing some links - to related articles, of course, at the end of the post.
It’s up to you to decide which of these variants is the best for your blog.
As for how it can be done, our recommendation is to use the Yet Another Related Posts Plugin (or just YARPP), a popular choice among bloggers all over the Web.
On the other side, you can also do this manually, by simply placing a few links to related posts in the article’s body.
And this is pretty much it folks! Believe it or not, these three simple tips can have a huge impact on your blog’s page views!
Also, they’re pretty simple to implement, since everything you need is just basic WordPress editing skills.
Again, there’s no guarantee that they will completely work, but the whole idea is to adapt them to your content and eventually tweak them, until you get everything right.
We’re looking forward to hearing your thoughts about these three tips and, of course, how they influenced your page views, after trying them.
Let us know how it went, by dropping a few lines in the comments section below!
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