Top 3 Cheap and Effective Ways to Promote Your Business Online
Whoever said that online marketing is easy had no idea what this whole thing is about. Yes, at a first look, it might seem like stealing candy from a child: you have a site and you just start promoting it like crazy, do a bit of SEO and that’s pretty much it. We’re sorry to inform that there’s much more than this!
However, we also have some good news: there are a few ways, very easy to implement, that can help you achieve excellent results, if done right. And they’re also affordable, so you don’t need to spend your entire budget on them! And yes, this is exactly what we’re talking about today!
1. Start a blog
We know, you saw this one coming. Starting a blog is very easy and if you already have a website, you just need to attach a WordPress blog to it and start writing. Of course, everybody can write, but the whole idea is to deliver high quality content, able to reach tons of people and let them know about your business.
In order to do this, you need to keep your audience engaged and provide real value in your articles. And be passionate about what you’re writing! Passion is key!
2. Be active on social media
Nowadays, if you’re not on social media you might as well be considered invisible. It’s basically a goldmine, allowing you to reach a lot of people, for free. However, at first, it might be difficult to obtain some big results, but once you gather a small community around your brand, it should become easier and easier.
Focus on Facebook, Twitter, Instagram and even Snapchat! And be consistent!
3. Email marketing
Even though some people claim it’s difficult to reach out influencers and potential clients via email, you should know that it’s not that hard as it seems! The whole secret is to choose your words wisely and avoid sending extra promotional emails, since everybody hates them. From the bottom of their hearts!
Just like blogging, your emails should provide value! If you think about the consumer and deliver useful information, they will surely open your email, click on the links and even buy!