Top 3 features each e-commerce website must have in 2017
If you haven’t bought anything online yet, you must have some serious problems. Ok, it’s just a joke, but we can’t ignore the fact that nowadays, more and more people prefer online shopping, since it’s way more convenient than going to the store and picking the stuff you need.
On the other side, there are still a lot of people having second thoughts about purchasing stuff from an online store and we can totally relate, since there are a lot of e-commerce websites out there simply discouraging anybody to buy anything, due to the lack of some essential features.
And this is exactly on what we’re focusing today: some of the most important features each e-commerce website must have in order to perform well in 2017!
A mobile-friendly version
We’re not the only ones claiming this, since Google also declared it, so it’s a must! If your website is still looking and makes it very hard to place an order when it’s accessed, it will suffer the SEO consequences.
A 2017-like e-commerce website must adapt to whatever device is accessing it, to provide the best experience and period.
User-generated reviews
According to Search Engine Journal, 92% of those who are about to buy something online read reviews at first, so our recommendation is to include a rating system on your website as well. Yelp, Facebook, Trustpilot and many others offer plugins for such services, so they can be easily integrated. Oh, and make sure you check them as often as possible and respond, even to the negative reviews!
Wish Lists
Yes, it doesn’t sound spectacular at all, but just think about it! Customers can bookmark their favorite items, which they’re planning to buy somewhere in the future. Well, every item save over there is pure gold, since it offers you precious information about what they like and you can use it in a remarketing campaign.
And this sums it up! Of course, we’re looking forward to hearing from you guys. Which features do you consider essential for e-commerce websites in 2017? Let us know, in the comments section below!