Top 5 Social Media Facts Every Marketer Should Know
In 2017, if you want to maintain your online presence properly, social media is a must. However, even though it sounds pretty easy to update your accounts a few times a day, it’s much more than just this!
In order to build a proper campaign, you need to know who you’re addressing to, otherwise, despite some excellent products or services, your message might not reach the proper audience. Below you can find five of the most interesting social media facts, which will definitely come in handy.
1. Users between 35 and 49-years old spend the most time on social media
Studies have shown that this category spends almost 7 hours on such networks, per week, while Millennials (18-34), spend a bit over 6 hours per week.
2. Women use social media more than men
On average, they spend around 6 hours and 33 minutes per week on social networks, while men apparently have way more activities, since they spend about 4 hours and 23 minutes.
3. Social media is a great source of information
Of course, we’re not talking about news, but finding out about products or services! 37 percent of all consumers are doing this, while 32 percent of them prefer searching for exclusive offers or various discounts from their favorite brands.
4. The more you stay on social networks, the more you tend to spend
It seems that 41 percent of those who spent 2 hours or even less on social networks over the past year spent at least $500 online. Also, 38 percent of those who used social network for at least 3 hours, daily, were OK with spending at least $500.
5. Social media builds trust in online shops
Finally, more than three quarters of the total number of social media users from the United States made an online purchase last year. On the other side, just 46 percent of those who don’t use any network followed their example.