Over the past years, the demand for online shopping is constantly growing and more and more businesses thought that it’s a good idea to offer their products and services online.
However, just like with physical stores, attracting customers to an e-commerce store isn’t easy, but if you follow a few easy tips, you can significantly increase the number of people who end up buying from you. Hey, it’s pure psychology, you’ll see!
1. Have a great reputation
Nobody wants to buy from a shady e-commerce store, so there’s no doubt that you must have a great reputation in order to convert! Offer product warranties, show the reviews you received and, most importantly, engage with potential customers.
2. Make sure your store looks good
Looks matter, even when it comes to e-commerce. A well-designed and properly organized store will definitely make visitors click further and eventually make a purchase. On the other side, if your store looks like in 2001, we have some bad news for you…
3. Don’t force them to create an account
A lot of websites are offering visitors the option to make purchases as a guest, so it’s not necessary to create an account. You should follow their example or at least allow visitors to create an account later, since no one likes registering one, in order to access your e-commerce website. And the conversion rate will show how good your decision was.
4. Customer support is mandatory
Whenever a client isn’t satisfied with the product or service you’re offering, a customer support representative should quickly offer an answer or explanation. There’s no better way of promoting an e-commerce website than through a satisfied customer!
5. Don’t forget about discounts and offers
It is well known that some people, even though they’re not planning to do it, might end up buying something just because it has a discounted price. And it doesn’t have to be a huge price cut, free shipping can work very good as well! Don’t forget to offer some from time to time.
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