There's no doubt that Snapchat is one of the apps with the most impressive growth, so it's just a matter of time until they will try the online advertising market. Actually, it's going to happen sooner than we can think, as according to CNBC, citing a report from Adweek, Snapchat's first advertising …
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LinkedIn introduces Programatic Advertising for display ads
The amazing rise of mobile advertising makes businesses adapt and LinkedIn is one of the best examples. The social network for professionals will begin to offer advertisers the option to buy display ads tailored specifically for desktop users. Marketers will be able to buy ads through LinkedIn's …
Is advertising dead?
What if we told you that the answer to this question could be 'yes'? Don't panic, as we're talking just about bad advertising. At least this is one of the conclusions after a panel hosted by The Wall Street Journal, from the Cannes Lions advertising festival. Brad Jakeman, PepsiCo's president …