What if we told you that the answer to this question could be 'yes'? Don't panic, as we're talking just about bad advertising. At least this is one of the conclusions after a panel hosted by The Wall Street Journal, from the Cannes Lions advertising festival. Brad Jakeman, PepsiCo's president …
Mobile advertising is the next big thing and we’re not surprised!
We know that this might sound as a no-brainer, but we've reached a point in which most of use can't imagine their lives without smartphones. Those tiny pieces of technology are far more than just devices able to make and receive calls and send text messages. They're a way of consuming content and …
Digital video advertising, expected to grow at double-digit annual rates
Digital video advertising is growing at amazing rates these days and, by 2020, video ad spending is expected to register double-digit growth. As for TV ads spending, it will also continue to grow, but at a way slower pace, says eMarketer. TV is still the number one platform for ads However, …