Top 3 New Visual Content Marketing Trends for 2017
It’s not a secret that visual content, as long as it’s done properly, can bring some spectacular results, no matter if we’re talking about videos, infographics or simple images, with text on them. They can generate tons of engagement and, of course, attract some good links to your website.
However, the thing with visual content is that you must figure out what works and how you can adapt it to your site!
Like every year, there are a few dominating trends which every marketer should take into account. After all, who likes outdated things in this domain?
Today we’re talking about some of these trends, which, in our opinion, will dominate digital marketing in 2017. Let’s begin, shall we?
1. Inforgraphics are still insanely popular
Over the past years, this form of visual content was responsible of some of the highest engagement rates we’ve ever seen, according to several surveys and reports, so if you’re planning to use them in your strategy, you have no reasons to worry about failing. If they provide valuable information, of course.
Add a bit of humor - even memes can work - alongside original graphics, charts and data visualization and your infographics will definitely attract visitors!
2. Stock images are a goldmine
Considered by many as the most popular form of visual content, stock photography will be trending in 2017, as they are used by a lot of people in their campaigns. And, if exploited properly, they can become a very good source of links, but that’s a totally different story.
3. Constantly growing investments
Finally, it’s expected to see marketers spending a pretty big part of their budgets on visual content, as they’re aware of its power. Again, no matter if you’re looking forward to investing in video (which is also an incredibly powerful type of content) or images, it will definitely pay off.